Artificial Intelligence in Communication with Music Fans: An Example from South Korea

According to Kotler, Kartajaya, and Setiawan, there are five components of marketing 5.0: it is data-driven, predictive, contextual, augmented, agile. This paper uses the case study method investigate presence 5.0 in promotional strategies employed by South Korean popular music industry. The explores used BTS group particular. its strategies, especially communication with fans, such thus enters field public relations. analysis also indicates use data-driven predictive analytics, which achieved using artificial intelligence. Additionally, elements contextual were improve consumer experience, augmented was utilized facilitate business, for front office staff. Finally, BTS's shows a focus on innovation flexibility, agile marketing.